Anna Palmgren-Houel

Marketing, Digital, and D2C in London

What makes me unique and consistently delivering sustainable results is my versatility & entrepreneurial flair.

20 years ago, you would have seen me at global conferences speaking about mobile internet and connected household products. Since then I have worked for (B2C, D2C, and B2B) corporates, SMEs and scale-ups in 30+ markets. Companies include Colart, Tommee Tippee, Miele, Britvic, Coca Cola, E&J Gallo, Moët Hennessy, and Ericsson.

Most of my roles and assignments over the last 10 years have been around building consumer-centric and commercially savvy teams (marketing, digital, innovation) and shaping high-performing omnichannel customer journeys.

Outside of work, I am a food lunatic who in some circles goes under the name "Anna Ten Dishes". I walk several hundreds of kilometers every year, spend a serious amount of time in my garden and I tend to drive people crazy with my eco-friendly living projects.

Testimonials

The time that Anna has spent with Colart, she has been an impressive change agent and driving force to put structure in place based on healthy and challenging outside in strategic thinking - if you want to get stuff done in your Marketing department and get ready for a consumer led organisation that is fully integrated with the main business priorities, bring Anna on board.

Dennis van Schie, CEO at Colart

When Anna stepped in as interim Digital Director, the team was in a state of disarray. It was filled with a lot of talent but little direction and a distinct lack of cohesion. There were challenges in all directions in terms of building trust between the digital team and other departments, developing processes & boosting internal confidence. Anna quickly brought out the best in the team, enabled us to deliver some amazing campaigns and was a lot of fun, to boot.

Helle K Tumbridge, former Content Manager at Colart

Anna is an experienced business and team leader. In the constantly changing dynamics of the Baby & Child industry, Anna is capable of setting a strategic direction, engage her team around it and, set challenging targets. Discussions with Anna are direct, open, and enriching. She is particularly excellent and quick at identifying root causes to operational problems and then addressing them and leveraging her team capabilities. A very pleasant colleague I recommend without hesitation.

Hubert Donat, Area Sales Director at Mayborn